Matt Eriksson
Creative Producer & Production Lead
From promos, idents, TV series, live broadcasts, and more, I have brought ideas to life across a wide range of content and platforms. Whether it's development, production, writing, directing, or editing, I am not afraid to get hands-on in every aspect of production. Being familiar with all aspects of the creative pipeline, I enjoy setting up productions, running the show on set, shaping the final product in the edit, and creating graphics.
Working on hundreds of projects across the globe has instilled in me both an entrepreneurial spirit and a belief in the power of collaboration.
From Idea to Screen
Recent Trailers
Throughout my career, I have had the privilege of working on trailers for both films and television. My roles have ranged from hands-on Producer to Creative Director. Here are some of my most recent projects.
#STAYTRUE Social Campaign
Pretty Little Thing, H&M, Samsonite and Primark were just a few of the big names we teamed up with for a Europe-wide campaign for Disney Clothing. I steered the ship while collaborating with several top influencers to deliver 100's of assets.
Keyart Production
Keyart is an essential part of launching a series and making it successful. To capture it's DNA and aligning with marketing needs can be an artform which requires delving into scripts, leading shoots, aligning stakehodlers, perfecting logos and more.
Diageo: The Moments That Make Us
I worked with the team at Malt Films to communicate Diageo's brand story to clients and customers. From concept to final delivery I wove in the powerful message of "Inclusive togetherness".
Phineas & Ferb: Tried & Tested
We took Disney's Phineas & Ferb franchise from the small screen to the 'real' world. The goal was to spark the imagination and outdoor lifestyle of kids in the Nordic region. We managed to snag a Promax award along the way.
Long & Short Narrative Content
From entertainment and reality to sports and comedy, My love of storytelling has allowed me to worked at every level of production - from development and scripting to directing and producing.
Mettle: Mental Health App
I created the launch commercial for a groundbreaking men's mental health app featuring Bear Grylls, reaching millions on the Sky & Discovery channels in January 2024.
Case Study: Thunder In My Heart Campaign
Season 2 of Viaplay's hit series "Thunder In My Heart" was facing misalignment, tone hurdles, and multi-platform demands. I spearheaded the creative for a full-blown campaign including trailers and keyarts to support on-air promotions, out-of-home and social takeovers.
AI Experiments
As a video and music producer, I have grappled with whether to embrace AI or resist it but it's clear that it can be a tool to enhance and streamline production. Here are some examples of unpublished work where I have used tools like Midjourney, Luma, ElevenLabs, and Suno.
Other Relevant Experience
I have crafted hits, remixes, podcasts, and more. My audio productions have topped the Billboard and iTunes charts and landed placements on networks like Bravo, HBO, and Disney. Delivering remixes for Sam Smith, Madonna, and Kylie has brought some star power to my portfolio.
I've honed a unique blend of skills that fuel my creative vision and I understand how users interact with them. As a trained User Experience (UX) Designer, I have collaborated with Autovia, Avast, Fred Olsen Cruises, T. Rowe Price, ASDA and others to craft seamless digital experiences.
